‘There are no social media experts’ and other seminar takeaways

I recently went to the MediaBistro seminar, “Social Media for PR Professionals,” run by Paull Young whose blog, Young PR, landed him a job at Converseon, the social media communications agency. Paull opened the session with the then viral-flavor-of-the-week “Where the Hell is Matt?” which is approaching 7,400,000 views and 26,855 [read more]

OPEN-ing the Discussion: Where in the World Wide Web Are We?

Project Poly.edu is more than a web site redesign; it’s an institution-wide wake-up call to the necessity a strong web presence has to NYU-Poly’s plans to become a leading research institution that bright, promising students want to attend and industry wants to partner with.
What is a “strong web presence?” The [read more]

Tertiary Takes Time

This blog took a brief hiatus for a couple of weeks, but is back, reinvigorated post-4th of July festivities to get you up-to-speed on the redesign.
Since Week 5 (the last update) and Week 8 (today’s update) we have spent most of our time drilling down to the third level of the information architecture.
Essentially it’s an [read more]

Improving our Process

In Week 5, we broke from our usual JAD Team meetings to have smaller group meetings with Agent 16. They proofed so productive that we decided to follow #7 of the JAD Team Ground Rules we established during Week 1: “Look for ways to improve our process.” We think continuing with the smaller meeting format [read more]

From Blue Sky to Work Flows

At our JAD meetings last week (officially meetings #3 and 4), we began working on the applications we narrowed down from our blue sky wish list of the previous week. We think that these applications will best reach the primary objectives of our new web site, and therefore, should be the places where we spend [read more]

The Fundamentals: Audience and Objectives

Last week’s two JAD meetings focused on audience and objectives, the fundamentals that will inform everything from the site’s content to its functionality.
The most challenging aspect of determining audiences is striking that fine line between being too broad and too granular. Here’s our working list of audiences:
- high school students in Poly outreach programs
- high school [read more]

We Have JAD Liftoff! Plus, Application vs. Web Site, More Than Semantics

Before we get to this week’s update, let’s take a quick trip back to our inaugural post “It’s Official: Poly.edu Redesign Begins,” or rather to a comment President Hultin made to the post.
His comment puts into focus how critical it is for us (the Webteam, the JAD Team and the greater Poly community involved in [read more]

Drupal in Higher Education

The decision of using drupal for the new Poly.edu site was further reinforced after attending the latest Drupal NYC Meetup. Drupal is gaining traction not only in the commercial space with sites such as FastCompany.com and PopSci.com but also in the Higher Education arena with Harvard Science being a great example.
For those who are not [read more]

It’s Official: Poly.edu Redesign Begins

With the ink still drying on the contract, the Webteam is excited to announce that it has officially begun the redesign of Poly.edu with Agent 16, a Manhattan-based interactive design and advertising agency.
Our plan is to chronicle the project for posterity and for anyone who’s interested in peering in (and commenting on) the process of [read more]

Hi Everyone!

Welcome to the Poly Webteam blog. This site will be a place of communication between the Poly community and the webteam as well as a great pool of web resources, how-to, web trends, and cool web projects happening at Poly.If you would like to submit changes, create a new website or have any related questions [read more]