NYU Poly, Class of 2012
PhD, Technology Management
University of Dallas, Class of 1991
MBA, Engineering Management
Vanderbilt University, Class of 1987
MS, Electrical Engineering
Loyola University, Class of 1985
City University of New York
Director of Online Programs
From: October 2003 to present
City University of New York - Baruch College
Associate Dean, Professional Education
From: September 1999 to September 2003
From: May 1992 to August 1999
Sr. System Engineer
From: June 1987 to April 1992
Foundations and Applications of Social Media
Organizational Behavior and Business Policy
Introduction to Management
Managing Technical Change and Business Strategy for Sustainable Urban Infrastructures
- Online Communities, Social Networks, and Location-Sharing Applications
- Trust and Motivations
- Health Information Technology
- Information Systems for Sustainability
- Organizational Impacts of Technology and Distributed Collaboration
2011 International Conference on Information Systems. Shanghai, China. Presenter - Online Communities Track
2011 Summer Social Webshop @University of Maryland. Sponsored by NSF and Social Media Research Foundation. Selected Participant.
2010 Academy of Management OCIS Doctoral Consortium. Selected Participant.
2010 International Conference on Weblogs and Social Media. Association for the Advancement of Artificial Intelligence. Washington, DC. Presenter
2009 International Conference on Science and Technology Studies. Washington, D.C. Presenter.
Training and Professional Development Project, (Principle Investigator)
There were three parts to this grant, all of which addressed various training needs of New York State employees. Topics included Interpersonal Communications, Management, and Leadership. Our responsibility was to develop curriculum and implement a number of courses as needed by various State agencies. The total value of the three awards was $950,000.
Pathways to the Health Information Management Profession, (Principle Investigator)
Design and develop courses in electronic medical health records.
City University of New York Workforce Development Initiative, (Principle Investigator)
Develop courses in "Managing Strategy and Technical Change for Sustainable Urban Environments" and "Project Management for Sustainability."
Russo, P. and Nov, O. (2011) "Trusting Social Location Technologies and Interactions," Proceedings of International Conference on Information Systems, December.
Russo, P. and Nov, O. (2010) "Photo Tagging Over Time: The Role of Attentilon, Network Structure, and Motivations," ICWSM
Russo, P., Markandey, V., Bui T., and Shrode, T. (1991) “Optical Flow Techniques for Moving Target Indication,” Proceedings of the International Society for Optical Engineering, Vol. 1383.
Russo, P. (2010) "Trust Antecedents for Interaction Designs in Online Social Networks: A Look at Facebook Places," NYU Polytechnic, New York.
Russo, P. (2010) “Participatory Data Sharing with Ubiquitous Technologies: The Case for Sharing Location Information with The Government in Exchange for Increased Personal Safety” Academy of Management Organizational Communication and Information Systems (OCIS) Doctoral Workshop, Montreal.
Russo, P. (2009) “Collaborative Practices in Science” Science and Technology Studies Annual Conference, Washington DC.
Russo, P. (2008) “Online Support Services” Invited Speaker, Association of Continuing Higher Education, New York.
Russo, P. (2006) “Delivering Effective Support Services to Customers at a Who You Never See,” Invited Speaker, City University of New York IT Conference, New York.
When Consumers Buy Green and When they Don’t: A Ethnographic Study of New York City's GreenMarkets
Measuring Innovation in the Service Industry
Exploring the Strategic Intent of Global Start-Ups in the 21st Century
Authored + Edited Books
DISSERTATION (IN PROGRESS):
Trust in Social Location Technologies: The Case of Facebook Places. Expected completion Spring 2012.
Abstract: Social networks provide rich opportunities to interact with friends and other members. While research on motivations and interaction design help explain what makes online communities successful, the influence of trust on social location technologies and interactions that integrate online and off-line activities remain unclear. Drawing from research on information systems, social psychology, and social networks, this study identifies the drivers of users’ trust in social location artifacts and other subscribers. I will test my hypotheses on Facebook’s Places application by connecting surveys to actual usage data. I expect trust in the artifact to depend on usability, situation normality, perceived critical mass, and referrals from trusted sources. I also hypothesize that trust beliefs toward other users—split into friends and everyone else—will depend on instinctive feelings of trust, rationalizations that others won’t do harm, and structural assurances. Implications for theory and practice as well as limitations and future research are discussed.
Dissertation Advisor: Dr. Oded Nov
Currently at NYU Polytechnic, I am examining the influence of trust on social location technologies and interactions that integrate online and off-line activities. Drawing from research on information systems, social psychology, and social networks, my study identifies the drivers of users’ trust in social location artifacts and other subscribers. My hypotheses will be tested on Facebook’s Places application by connecting surveys to actual usage data. I expect trust in the artifact to depend on usability, situation normality, perceived critical mass, and referrals from trusted sources. I also hypothesize that trust beliefs toward other users—split into friends and everyone else—will depend on instinctive feelings of trust, rationalizations that others won’t do harm, and structural assurances.
More generally, I am interested in applying social technologies, (e.g. mobile services, online communities, and organizational collaborative tools) to the problems that challenge 21st century megacities. IT, both the information and technology components, hold great promise in bringing together individuals, communities, and government to solve issues of transportation, energy, hunger, conservation, and disease control to name a few.
Other recent studies examined location sharing for emergency management and public safety. Prior research included distributed collaboration in the sciences and providing services to customers at a distance. I have hands-on experience in both quantitative and qualitative methods, although, my current research is primarily quantitative.
In addition to my research activities, I believe that innovative interdisciplinary education is an essential component to the success of urbanization. Currently, I am working with the faculty at The City University of New York to develop new graduate and undergraduate degrees in Information Systems for Urban Sustainability, Health Information Management, and Public Health Informatics.
Dissertation Title: Trust in Social Location Technologies: The Case of Facebook Places