Poly’s branding campaign is riding the rails of the New York City Transit System. The campaign is now underway on select lines and will appear throughout the rail transit system by April 10. In addition, Poly is featured on four Web sites: EA Games (www.ea.com); SparkNotes (www.sparknotes.com); Yahoo! (www.yahoo.com); and MSN (www.msn.com). Click here to view the two executions (PDF) that will appear throughout the subway system.
The transit campaign is scheduled to run through May.