MG 7733 Services Innovation

Description:

This course deals with services innovation. Services have eclipsed manufacturing, and are now the dominant part of a modern, advanced economy. According to some estimates, services account for close to 80 percent of US employment. This course examines how value creation occurs in a range of fast-growing services sectors, including retailing, hospitality, financial services, professional services, travel, logistics and healthcare. The course emphasizes that services are diverse, and explicitly distinguishes traditional and high-value services. This course focuses especially on the latter type of services. A key objective of this course is introducing to course participants best practices for nurturing modern services innovation.

Credits: 3:0:0:3
Pre-Requisite: none
Co-Requisite: none
Notes: none