Introduction
Welcome to the Interim Identity Style Guide — a one-stop shop for you to:
  • download the Polytechnic Institute of NYU logo and tagline
  • learn how and how not to use the logo
  • find color palette specs
  • see how to use our new name

This online Guide is a condensed version of the full Interim Identity Style Guide (PDF) which includes information on logo usage on things like stationery (available through the Purchasing Department), advertising, banners, posters and signage.

Our Name
Following is a guide on how to use our new name in written communication.
What Was Is Now Or Usage
Polytechnic University Polytechnic Institute of New York University Polytechnic Institute of NYU Formal documents issued from the Institute (we will call ourselves the Institute instead of the University)
Polytechnic Polytechnic Institute of NYU

NYU-Poly		 Polytechnic


The Institute 		Second instance in article, paragraph, etc. for public view, or to non-NYU-Poly and NYU-Poly readers, e.g., correspondence to research partner at another institution.
AND
All subsequent mentions in article, paragraph, etc. for public view; anywhere
Poly is no longer in use
The Creation of the NYU-Poly Logo

We created the logo after extensive research, involving input from faculty, alumni, prospective new undergraduate/graduate students, parents, corporate partners, staff and current students across campuses.

It represents the connection between New York University and Polytechnic and provides a strong, consistent look that supports our mission to excel as a leading, high-quality research institution engaged in education, discovery and innovation with social, intellectual and economic impact in the New York region, the nation and the world.
Usage

To establish the full identity of our institution, the logo should be used in its official, unaltered official form, i.e., do not stretch, change colors, enlarge to the point of pixilation, manually type the letterforms, or otherwise modify the logo. The minimum width of the logo is 1 inch.

Logo
Logo | Dropout Version
Logo | Grayscale

If you would like to obtain a digital copy of the NYU logo please contact the Communications and Marketing Department.

On the right are examples of the logos we will be working with individual departments to create this summer. All departments must adhere to this visual identity. Under our new affiliation, individual department logos will be eliminated.
Colors

It is important to maintain a consistent use of both colors to support the creation of a strong, recognizable identity. They can be produced using either spot colors or four-color process. RGB values should only be used for electronic media, such as the web, PowerPoint presentations, etc.
SPOT CMYK RGB
Pantone 2597 C 85 100 0 0 82 46 145
Pantone 368 C 57 0 100 0 123 193 67
Colors | Accent

The colors shown below are to be used in general communications materials.
SPOT CMYK RGB
Pantone 200 C 0 100 63 12 211 17 69
Pantone 294 C 100 58 0 21 0 85 150
Pantone 389 C 20 0 85 0 213 224 77
Pantone 130 C 0 30 100 0 253 185 19
Colors | Accent Alternates

The colors shown below are to be used in general communications materials.
SPOT CMYK RGB
Pantone Black 0 13 49 98 38 28 2
Pantone 549 C 52 6 0 25 86 155 190
Pantone 3965 C 8 0 100 0 243 234 0
Pantone Cool Grey 5 0 0 0 29 190 192 194
Pantone 107 C 0 4 79 0 255 234 83
Pantone 290 C 25 2 0 0 185 224 247
Pantone 372 C 10 0 33 0 232 239 188
Pantone Cool Gray 1 0 0 0 6 239 240 240
Typography

To the right are the typefaces used in the Polytechnic Institute of NYU stationery system.
Taglines

Unless approved by the Marketing Department, this tagline should be used whenever the logo appears.
Tagline | Version 1: For use on white background
Tagline | Version 2: For use on purple background
Tagline | Version 3: For use on white background
Tagline | Version 4: For use on purple background

Please contact the Communications and Marketing Department with questions.
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