Identity Style Guide

Identity Style Guide

Welcome to the Identity Style Guide, a one-stop shop for you to:

  • download the Polytechnic Institute of NYU logo and tagline
  • learn how and how not to use the logo
  • find color palette specs
  • see how to use our new name

This online Guide is a condensed version of the full Identity Style Guide (PDF) which includes information on logo usage on things like stationery (available through the Purchasing Department), advertising, banners, posters and signage.

Our Name

Following is a guide on how to use our new name in written communication.
What Was Is Now Or Usage
Polytechnic University Polytechnic Institute of New York University Polytechnic Institute of NYU Formal documents issued from the Institute (we will call ourselves the Institute instead of the University)
Polytechnic

Polytechnic Institute of NYU

or

NYU-Poly

Polytechnic

or

the Institute

 Second instance in article, paragraph, etc. for public view, or to non-NYU-Poly and NYU-Poly readers, e.g., correspondence to research partner at another institution.
AND
All subsequent mentions in article, paragraph, etc. for public view; anywhere

"Poly" is no longer in use

      

The Creation of the NYU-Poly Logo

We created the logo after extensive research, involving input from faculty, alumni, prospective new undergraduate/graduate students, parents, corporate partners, staff and current students across campuses.

It represents the connection between New York University and Polytechnic and provides a strong, consistent look that supports our mission to excel as a leading, high-quality research institution engaged in education, discovery and innovation with social, intellectual and economic impact in the New York region, the nation and the world.

Usage

To establish the full identity of our institution, the logo should be used in its official, unaltered official form, i.e., do not stretch, change colors, enlarge to the point of pixilation, manually type the letterforms, or otherwise modify the logo. The minimum width of the logo is 1 inch.

Logo

Logo | Dropout Version

Logo | Grayscale

You can download official New York University logos and learn about logo usage from NYU's University Identity and Style Guide.

On the right are examples of the logos we will be working with individual departments to create this summer. All departments must adhere to this visual identity. Under our new affiliation, individual department logos will be eliminated.

Primary Brand Colors

PMS 2597 and PMS 368 are the official colors used on our logo. It is important to maintain a consistent use of both colors to support the creation of a strong, recognizable identity. They can be produced using either spot colors or four color process. RGB values should only be used for electronic media, such as the web, PowerPoint presentations, and other applications that are viewed on a computer monitor.
  SPOT CMYK RGB
  Pantone 2597 C 85 100 0 0 82 46 145
  Pantone 368 C 57 0 100 0 123 193 67

Secondary Brand Colors

The following supplemental colors may be used in conjunction with the primary brand colors in general communications materials.
  SPOT CMYK RGB
  Pantone Process Black C 0 0 0 100 35 31 32
  Metallic Coated Pantone 877 C 0 0 0 40 167 169 172

Additional Colors

Additional colors may be used in general communications materials beyond the primary and secondary brand colors. Extra colors, however, should complement—and not compete with, or overpower—the primary brand colors. For questions or requests for exceptions to this rule, please contact the Marketing Department.

Typography

To the right are the typefaces used in the Polytechnic Institute of NYU stationery system.

i2e Tagline

Unless approved by the Marketing Department, this tagline should be used whenever the logo appears.

Tagline | Version 1: For use on white background

Tagline | Version 2: For use on purple background

Tagline | Version 3: For use on white background

Tagline | Version 4: For use on black background

Tagline | Version 5: For use on black background

Boilerplate "About Polytechnic Institute of New York University" Text

Usage

Use the text below where appropriate in your marketing materials and external correspondances.

 

About Polytechnic Institute of New York University

Polytechnic Institute of New York University (formerly Polytechnic University), an affiliated institute of New York University, is a comprehensive school of engineering, applied sciences, technology and research, and is rooted in a 158-year tradition of invention, innovation and entrepreneurship: i2e. The institution, founded in 1854, is the nation’s second-oldest private engineering school. In addition to its main campus in New York City at MetroTech Center in downtown Brooklyn, it also offers programs at sites throughout the region, around the globe and remotely through NYUe-Poly. NYU-Poly is an integral part of NYU Abu Dhabi, NYU Shanghai and the NYU Center for Urban Science and Progress (CUSP) in downtown Brooklyn. For more information, visit www.poly.edu.

Please contact a member of the Marketing and Communications Department if you have questions about an element or proper usage of the NYU-Poly Style Guide: