
- Interim Identity Style Guide (PDF)
- General Letterhead (Word Doc)
- Personalized Letterhead (Word Doc)
- Power Point Template (PPT)
- Banner - Purple - 8.5x11 (Word Doc)
- Banner - Purple - 11x17 (Word Doc)
- Banner - White - 8.5x11 (Word Doc)
- Banner - White - 11x17 (Word Doc)
- Introduction
- Our Name
- The Creation of the NYU-Poly Logo
- Logo
- NYU Logo
- Departmental Logo
- Colors
- Accent Colors
- Accent Alternates
- Typography
- Taglines
Welcome to the Interim Identity Style Guide — a one-stop shop for you to:
This online Guide is a condensed version of the full Interim Identity Style Guide (PDF) which includes information on logo usage on things like stationery (available through the Purchasing Department), advertising, banners, posters and signage. |
Following is a guide on how to use our new name in written communication. |
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| What Was | Is Now | Or | Usage |
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| Polytechnic University | Polytechnic Institute of New York University | Polytechnic Institute of NYU | Formal documents issued from the Institute (we will call ourselves the Institute instead of the University) |
| Polytechnic | Polytechnic Institute of NYU
NYU-Poly |
Polytechnic
The Institute |
Second instance in article, paragraph, etc. for public view, or to non-NYU-Poly and NYU-Poly readers, e.g., correspondence to research partner at another institution. AND All subsequent mentions in article, paragraph, etc. for public view; anywhere |
Poly is no longer in use |
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We created the logo after extensive research, involving input from faculty, alumni, prospective new undergraduate/graduate students, parents, corporate partners, staff and current students across campuses. It represents the connection between New York University and Polytechnic and provides a strong, consistent look that supports our mission to excel as a leading, high-quality research institution engaged in education, discovery and innovation with social, intellectual and economic impact in the New York region, the nation and the world. |
UsageTo establish the full identity of our institution, the logo should be used in its official, unaltered official form, i.e., do not stretch, change colors, enlarge to the point of pixilation, manually type the letterforms, or otherwise modify the logo. The minimum width of the logo is 1 inch. |
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Logo
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Logo | Dropout Version
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Logo | Grayscale
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If you would like to obtain a digital copy of the NYU logo please contact the Communications and Marketing Department. |
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On the right are examples of the logos we will be working with individual departments to create this summer. All departments must adhere to this visual identity. Under our new affiliation, individual department logos will be eliminated. |
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It is important to maintain a consistent use of both colors to support the creation of a strong, recognizable identity. They can be produced using either spot colors or four-color process. RGB values should only be used for electronic media, such as the web, PowerPoint presentations, etc. |
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| SPOT | CMYK | RGB | |
|---|---|---|---|
| Pantone 2597 C | 85 100 0 0 | 82 46 145 | |
| Pantone 368 C | 57 0 100 0 | 123 193 67 | |
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The colors shown below are to be used in general communications materials. |
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| SPOT | CMYK | RGB | |
|---|---|---|---|
| Pantone 200 C | 0 100 63 12 | 211 17 69 | |
| Pantone 294 C | 100 58 0 21 | 0 85 150 | |
| Pantone 389 C | 20 0 85 0 | 213 224 77 | |
| Pantone 130 C | 0 30 100 0 | 253 185 19 | |
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The colors shown below are to be used in general communications materials. |
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| SPOT | CMYK | RGB | |
|---|---|---|---|
| Pantone Black | 0 13 49 98 | 38 28 2 | |
| Pantone 549 C | 52 6 0 25 | 86 155 190 | |
| Pantone 3965 C | 8 0 100 0 | 243 234 0 | |
| Pantone Cool Grey 5 | 0 0 0 29 | 190 192 194 | |
| Pantone 107 C | 0 4 79 0 | 255 234 83 | |
| Pantone 290 C | 25 2 0 0 | 185 224 247 | |
| Pantone 372 C | 10 0 33 0 | 232 239 188 | |
| Pantone Cool Gray 1 | 0 0 0 6 | 239 240 240 | |
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To the right are the typefaces used in the Polytechnic Institute of NYU stationery system. |
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Unless approved by the Marketing Department, this tagline should be used whenever the logo appears. |
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Tagline | Version 1: For use on white background
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Tagline | Version 2: For use on purple background
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Tagline | Version 3: For use on white background
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Tagline | Version 4: For use on purple background
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Please contact the Communications and Marketing Department with questions. |









