Identity Style Guide
Identity Style Guide
Welcome to the Identity Style Guide, a one-stop shop for you to:
- Download the Polytechnic Institute of NYU logo and tagline
- Learn how and how not to use the logo
- Find color palette specs
- See how to use our new name
This online Guide is a condensed version of the full Identity Style Guide (PDF) which includes information on logo usage on things like stationery (available through the Purchasing Department), advertising, banners, posters and signage.
- Our Name
- The Creation of the NYU-Poly Logo
- NYU-Poly Logo (includes logo downloads)
- New York University Logo
- Departmental Logo
- Primary Brand Colors
- Secondary Brand Colors
- Additional Colors
- Typography
- i2e Tagline (includes tagline graphic downloads)
- Boilerplate "About Polytechnic Institute of New York University" Text
Additional Downloads
- General Letterhead - Color (Word Doc)
- General Letterhead - Black and White (Word Doc)
- Power Point Template - Purple (PPT)
- Power Point Template - White (PPT)
Our Name
Following is a guide on how to use our new name in written communication.
| What Was | Is Now |
|---|---|
| Polytechnic University | Polytechnic Institute of New York University or Polytechnic Institute of NYU |
| Usage: Formal documents issued from the Institute (we will call ourselves the Institute instead of the University) | |
| Polytechnic | Polytechnic Institute of NYU, NYU-Poly, Polytechnic or the Institute |
| Usage: Second instance in article, paragraph, etc. for public view, or to non-NYU-Poly and NYU-Poly readers, e.g., correspondence to research partner at another institution. And all subsequent mentions in article, paragraph, etc. for public view; anywhere | |
| "Poly" is no longer in use | |
The Creation of the NYU-Poly Logo
We created the logo after extensive research, involving input from faculty, alumni, prospective new undergraduate/graduate students, parents, corporate partners, staff and current students across campuses.
It represents the connection between New York University and Polytechnic and provides a strong, consistent look that supports our mission to excel as a leading, high-quality research institution engaged in education, discovery and innovation with social, intellectual and economic impact in the New York region, the nation and the world.
NYU-Poly Logo
To establish the full identity of our institution, the logo should be used in its official, unaltered official form, i.e., do not stretch, change colors, enlarge to the point of pixilation, manually type the letterforms, or otherwise modify the logo. The minimum width of the logo is 1 inch.
Grayscale
- EPS (CMYK) NYU-Poly_B&W.eps
- JPG (RGB) NYU-Poly_B&W.jpg
- JPG (RGB) (Knock Out) NYU-Poly-BW-KO.jpg
New York University Logo
Before using NYU logo, please learn about its usage from NYU's University Identity and Style Guide.
- EPS (CMYK) nyu_logo.eps
Departmental Logo
On the right are examples of the logos we will be working with individual departments to create this summer. All departments must adhere to this visual identity. Under our new affiliation, individual department logos will be eliminated.
Primary Brand Colors
PMS 2597 and PMS 368 are the official colors used on our logo. It is important to maintain a consistent use of both colors to support the creation of a strong, recognizable identity. They can be produced using either spot colors or four color process. RGB values should only be used for electronic media, such as the web, PowerPoint presentations, and other applications that are viewed on a computer monitor.
| SPOT | CMYK | RGB | |
|---|---|---|---|
| Pantone 2597 C | 85 100 0 0 | 82 46 145 | |
| Pantone 368 C | 57 0 100 0 | 123 193 67 |
Secondary Brand Colors
The following supplemental colors may be used in conjunction with the primary brand colors in general communications materials.
| SPOT | CMYK | RGB | |
|---|---|---|---|
| Pantone Process Black C | 0 0 0 100 | 35 31 32 | |
| Metallic Coated Pantone 877 C | 0 0 0 40 | 167 169 172 |
Additional Colors
Additional colors may be used in general communications materials beyond the primary and secondary brand colors. Extra colors, however, should complement—and not compete with, or overpower—the primary brand colors. For questions or requests for exceptions to this rule, please contact the Marketing Department.
Typography
|
To the right are the typefaces used in the Polytechnic Institute of NYU stationery system. |
|
i2e Tagline
Unless approved by the Marketing Department, this tagline should be used whenever the logo appears.
Version 2: For use on purple background
- EPS (CMYK) tagline_ver1_purple.eps
- JPG (RGB) tagline_ver1_purple.jpg
Version 4: For use on black background
- EPS (CMYK) tagline_ver2_black.eps
- JPG (RGB) tagline_ver2_black.jpg
Version 5: For use on black background
- EPS (CMYK) tagline_ver2_black2.eps
- JPG (RGB) tagline_ver2_black2.jpg
Boilerplate "About Polytechnic Institute of New York University" Text
Usage
Use the text below where appropriate in your marketing materials and external correspondances.
About Polytechnic Institute of New York University
Polytechnic Institute of New York University (formerly Polytechnic University), an affiliated institute of New York University, is a comprehensive school of engineering, applied sciences, technology and research, and is rooted in a 159-year tradition of invention, innovation and entrepreneurship: i2e. The institution, founded in 1854, is the nation’s second-oldest private engineering school. In addition to its main campus in New York City at MetroTech Center in downtown Brooklyn, it also offers programs at sites throughout the region, around the globe and remotely through NYUe-Poly. NYU-Poly is an integral part of NYU Abu Dhabi, NYU Shanghai and the NYU Center for Urban Science and Progress (CUSP) in downtown Brooklyn. For more information, visit www.poly.edu.
Please contact a member of the Marketing and Communications Department if you have questions about an element or proper usage of the NYU-Poly Style Guide