Companies

Aquaponica

Aquaponica creates sustainable food and living systems powered by clean technology. Aquaponica focuses on two main activities: sustainable agriculture and environmental remediation. By harnessing the power of natural systems and renewable energy, Aquaponica provides reliable, sustainable food sources to growing urban populations and developing nations using far fewer resources than traditional farming methods. It also develops phytoremediation systems that use the power of plants and living systems to actively clean air and water while greening the urban environment. back to top

Principal: Marc Alt
marc@aquaponica.com
aquaponica.com

Anellotech

Anellotech is a newly formed company developing a one-step thermochemical technology to produce high-value, high-volume, high-commodity petrochemicals from renewable resources at low cost. The company's catalytic fast pyrolysis process, or "CPF," will convert cellulosic biomass into benzene, toluene and xylenes, or "BTX," at lower cost than petroleum-derived BTX. Compared to competitors' complicated multi-step biological, thermo chemical or combination processes to make biofuels, Anellotech's one-step process is far simpler and yields higher-value products that are compatible with current distribution systems. Anellotech plans to build the first plants with strategic partners, then license the technology and supply proprietary catalysts to licensees. Anellotech's first small-scale production plant is expected to be online in 2014. back to top

  
Principal: David Sudolsky
sudolsky@anellotech.com
anellotech.com

Baba Apps

 

BABA is your one-stop-shop for mobile apps. We cater to institutions and corporations who are looking to get a mobile presence. Institutions can now come to one firm that will help design a mobile strategy and implement it regardless of the platform or operating systems. We will enable enterprises to harness the power of the wireless revolution to intelligently communicate and interact with its customers & employee’s thereby enhancing productivity and increasing brand loyalty. Our management team consists of PHDs, MBAs and CFAs, with graduate degrees from MIT, Columbia, NYU and Rutgers. The team has a combined experience of over 25 years in information technology and strategy consulting. back to top

Principal: Sai Punjabi
sai@babaapps.com
babaapps.com

Base One International Co.

 
Base One develops software and provides consulting services for building web-enabled database applications. Currently the company is applying its technology to the development of a unique micro-commerce platform (U.S. patent pending) that promises to greatly improve how digital content – including videos, music, software, photos and documents – is bought and sold. back to top

Principal: Steven Asherman
sasherman@boic.com
boic.com

BrightMap

 BrightMap is a directory of companies built like a social network. BrightMap helps those seeking professional service providers like lawyers, accountants, designers, developers and consultants find the right vendor based on client references. Like other social utilities, BrightMap companies post profiles and connect to each other, and prospective clients can browse companies based on industry, location and tags.  BrightMap is one of the Varick Street Incubator’s newest tenants, joining in February 2010. back to top

Principal: Graham Lawlor
graham@brightmap.com
brightmap.com

Buzzr

Buzzr provides tools for ordinary people to create and run the most powerful DIY websites available, previously accessible only to serious developers. Buzzr accomplishes this with a friendly, drag-and-drop usability layer on top of Drupal, the robust, open-source social publishing platform loved by techies and geeks worldwide. Backed by Ed Sussman, former president of Manuseto Digital (FastCompany.com, Inc.com and Fast Company TV with Robert Scoble) and Lullabot, a leading Drupal consultancy, Buzzr offers products for consumers, resellers and large organizations, such as media companies and non-profits, who want to make it easier for administrators to create and run powerful websites. back to top

Principal: Ed Sussman
emsussman@gmail.com
buzzr.com

CBInsights

 
CB Insights is a technology and information services company providing clear, reliable, structured information on high value private companies. CB Insights created a proprietary sourcing method that closely tracks high-value private companies, offering private equity, venture capital, investment banking, wealth managers and corporate and angel investors access to fast, comprehensive private company intelligence. Founded in 2008, CB Insights joined the Varick Street incubator in July 2009. Since that time, it has added three staffers, one NYU-Poly alumnus among them. back to top

Principal: Anand Sanwal
asanwal@cbinsights.com
cbinsights.com

Clifton Charles

At Clifton Charles, the passion is fitting men with the perfect custom-made dress shirt. Leveraging the best in algorithmic technology with cotton, trusted advice and unparalleled customer service, Clifton Charles is revolutionizing the way men buy dress shirts. Customers can order shirts to meet their specifications, measurements and style needs at cliftoncharles.com, or attend measuring events featuring the Charles’ Angels, the company’s trained custom shirt experts. These nationwide events have attracted corporate partners including Johnnie Walker.  Clifton Charles isn’t just about creating the perfect custom shirt. It’s about creating the perfect customer experience. back to top

Principal: Clifton C. Berry
cliff@CliftonCharles.com
cliftoncharles.com

Digital Assembly

Founded at NYU-Poly in 2007, Digital Assembly designs software products for digital forensics and data recovery. With a mission to help clients "recover more with less effort," Digital Assembly introduced its one-of-a-kind SmartCarving™ technology, which allows recovery of fragmented files from any media with or without a file system. Digital Assembly’s first consumer product, Adroit Photo Recovery, retrieves and restores deleted or lost photos from a variety of digital media. In response to requests from the United States Department of Defense, Digital Assembly created its second product, Adroit PhotoForensics, a revolutionary tool to aid law enforcement and digital forensic investigators. back to top

Principals: Professor Nasir Memon (memon@poly.edu); Kulesh Shanmugasundaram (kulesh@digital-assembly.com)
digital-assembly.com

EcoLogic Solutions Inc.

 Founded in 2005, EcoLogic Solutions uses, manufactures and distributes environmentally preferable institutional cleaning products from its headquarters at the Brooklyn Navy Yard. EcoLogic’s product formulations — all of which are non-toxic, non-polluting and utilize plant-based or microbial technologies — have attracted some of New York’s top restaurants and major corporations as clients. The Statue of Liberty and Ellis Island, French Culinary Institute, The Durst Organization, Batali & Bastianich restaurants and NBC Universal are among EcoLogic’s client base, and as of June 2010, EcoLogic products have moved into all New York-area Chipotle locations. back to top

Principal: Anselm Doering
info@ecologicsolutions.com
ecologicsolutions.com

Ecological, LLC

Ecological develops and implements sustainability action plans for real estate portfolios, buildings and tenants in order to reduce costs, improve efficiency, achieve regulatory compliance and increase value. The company’s Comprehensive Sustainability Services, including metering and monitoring, in-depth audits and analysis and retrofitting, help clients turn sustainability efforts into profit centers. In June, Ecological announced a strategic alliance with Cushman & Wakefield, the world’s largest privately held commercial real estate services firm. As an Environmental Land Developer, Ecological uses principles of regenerative design to develop communities that improve natural systems, deliver benefits to social and economic systems and adhere to core community values throughout the development process. Ecological’s strategy provides for ecologically conscious development that is both financially sound and a positive force in the community. Founded in 2008 in partnership with Joseph Grano and former New York Governor George Pataki, Ecological joined the Varick Street incubator in July 2009.  back to top

Principals: Anthony Sblendorio (Anthony@ecologicaldevelopment.com); Lindsay Napor (Lindsay@ecologicaldevelopment.com) 

ecologicaldevelopment.com

Effective Coverage LLC

Multi-family owners lose millions of dollars every year as a result of 22 million uninsured rental units. Effective Coverage recognized the need for comprehensive renters’ insurance programs and designed an easily accessible web-based platform to solve that problem. Its suite of products is competitively priced and helps both tenants and property owners achieve sustainability and profitability through risk management. Effective Coverage partnered with respected insurers such as Travelers, Selective Insurance Group and Bankers Insurance Group to support its offerings nationwide. back to top

Principal: Eric Narcisco
narcisco@effectivecoverage.com
effectivecoverage.com

FairChoice Systems

For more than a generation, administrative costs in higher education have been growing at an alarming rate, with uncertain impact on student outcomes. FairChoice Systems was founded in July 2007 to help colleges and universities reverse this trend. FairChoice delivers technologies that help colleges and universities reduce administrative costs while improving the quality of service to students. Its first product offering, FairChoice Health, is the only all-in-one service that verifies student compliance with health regulations, automating vaccination and insurance processing. A Varick Street incubator tenant since July 2009, FairChoice represents a new model in higher education administration. back to top

Principal: Bernhard Kluger
bernie@fairchoicesystems.com
fairchoicesystems.com

Fig Food Company, LLC

Joel Henry started Fig Food™ to improve the health of people and planet through delicious, organic, plant-based foods by creating recipes with his wife in their kitchen. The company will introduce its first product offering, comprised of four ready-to-eat soups and three condensed soups, in fall 2010. The line contains the lowest sodium levels in the category and represents the first organic soup launch in an eco-friendly, BPA-free carton. Whole Foods Market recently selected all seven Fig Food™ soups for national distribution. After 18 years in corporate food and beverage, Joel incorporated Fig Food and joined the incubator in July 2009. back to top

Principal: Joel Henry
Joel@FigFood.com 
figfood.com

HiddenLevers

HiddenLevers offers investors a new approach to portfolio and stock analysis using economic data visualization. By connecting macro-economic indicators with stocks and industries, HiddenLevers helps investors understand how different big-picture scenarios would impact their investments. HiddenLevers was founded in January 2010 and has already forged a partnership with one online broker. The company also has imminent deals with two major financial portals. back to top

Principals: Raj Udeshi (raj@hiddenlevers.com); Praveen Ghanta (praveen@hiddenlevers.com)
hiddenlevers.com

Hotlist Media, Inc.

The Hotlist is one of the first geo-social aggregators to provide real-time information on where friends are and what they’re doing. The site’s technology gathers location-specific data from sites like Facebook, Twitter, Google and Yelp to calculate the popularity of specific events based on a user’s networks of friends.  A custom “hotlist” is generated, showing the places and events where users can connect with friends in person. What began on a whim while its founders were attending New York University has grown into a company with over 120,000 users. back to top

Principals: Gianni Martire (Gianni@thehotlist.com); Chris Mirabile (Chris@thehotlist.com)
thehotlist.com

iConcept Media Group

iConcept Media Group, a division of SEG Corporations (Supreme Entertainment Group), is a full-service marketing and communications firm offering concept development, strategic marketing, public relations, event planning and production, visual communications, branding, media planning and buying services. iConcept specializes in high-end lifestyle brands, fashion labels and small- to mid-size businesses. back to top

Principal: Redeemer Resk’que
redeemer@iconceptmedia.com
iconceptmedia.com

iTB Exchange

iTB operates an electronic fixed income brokerage platform leveraging the Internet to help customers navigate and execute in the global bond markets. It strives to be a trusted partner for both retail and institutional clients by deploying technology to create market transparency, educational content, as well as social investing communities to unite investors worldwide. back to top

Principal: Michael Chuang
michael@itradebonds.com
itbexchange.com

M.J. Beck Consulting, LLC

M.J. Beck Consulting (MJB) provides economic and strategic consulting services to the power and utilities industries. From energy market modeling and analysis to corporate strategy, MJB offers solutions geared to clients’ needs today and into the future. Founded in 2006, the company employs alumni of some of the top specialist power and utilities consulting firms.  Clients include utilities, project developers, regulators and power producers, as well as fellow Varick Street incubator tenant Wind Products. back to top

Principals: Michael Beck (mike.beck@mjbeckconsulting.com); Jonathan McClelland (Jonathan.Mcclelland@mjbeckconsulting.com)
mjbeckconsulting.com

Nolej Studios

Founded in 2005, Nolej Studios is a creative marketing agency specializing in digital brand development, multimedia production and web design. Through its work with clients including Emergen-C, espnW, ABC-CLIO, the McCarton Foundation and others, Nolej has established expertise across a range of fields spanning entertainment, health and wellness, technology and social change. back to top

Principal(s): Alejandro Crawford (alejandro@nolej.com); Nevaris Crawford (nevaris@nolej.com)
nolej.net

Nrelate

  
Principal: Neil Mody
neil.mody@nrelate.com
nrelate.com

Nude Barre

Nude Barre designs and manufactures hosiery and active undergarments for dancers and performers. Founded by an actress and professional dancer, Nude Barre’s product line includes 15 distinct shades of nude to look as natural as possible on different skin tones. Nude Barre specialty undergarments offer unique netting, color matching, quick-dry and antibacterial properties to prevent unattractive sweat marks, odors and stains. Founded in 2009, Nude Barre has grown quickly and is poised to partner with professional dance companies, sports dance teams, cheerleaders and Broadway performers. 

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Principal: Erin Carpenter
erincarpenter1@gmail.com
nudebarre.com

Opportunity Green Enterprises

Opportunity Green promotes green entrepreneurship through events, competitions, education, and training. The mission of Opportunity Green is to stimulate a rapid transition to a green economy, promote green job creation and provide working capital, training and support to green businesses and entrepreneurs. back to top

Principal: Mark Alt
marc@marcalt.com
opportunitygreen.com

PatientPlus

Founded in March 2009, PatientPlus is a subscription-based online platform for dentists and primary care physicians. With its first product rollout scheduled for the third quarter of 2010, PatientPlus is poised to offer online appointments, reviews and social networking to help doctors expand their practice by improving the patient experience. back to top

Principal: Murat Cannoyan
Cannoyan@gmail.com
patientplus.com

Pixable

Pixable offers a fast, creative, affordable way to turn Facebook content into printed memorabilia such as photo books, calendars or posters, which are printed, packaged and delivered.  Users can seamlessly import photos and captions from Facebook, Picasa or Flickr, and the entire process can be completed in minutes. Founded by three graduate students at the Massachusetts Institute of Technology, Pixable relocated to New York City and joined the Varick Street incubator in November 2009. The company has expanded rapidly from four employees to 19, raised $600,000 from angel investors, and $2.5 million from Highland Capital Partners. back to top

Principals: Inaki Berenguer (Inaki@pixable.com); Andres Blank (Andres@pixable.com); Alberto Sheinfeld(Alberto@pixable.com)
pixable.com

Rentricity Inc.

Rentricity is a renewable energy company that uses unique energy recovery turbine generator configurations to transform the untapped energy in various man-made water processes into electricity. The energy recovery systems – called Flow-to-Wire – convert excess pressure in water mains and other similar pipes into clean electric power. A single Flow-to-Wire system produces between 30 and 300 kilowatts of electricity, enough to power 50 to 500 homes. The electricity can be sold to the grid or used “behind the meter,” providing customers with an additional source of revenue and clean energy project(s) to offset rising electricity rates. Rentricity’s first commercial installations will be commissioned in 2010 with the Municipal Authority of Westmoreland County, Pennsylvania, and the City of Keene, New Hampshire. The company is in a detailed design phase for its largest project, a 325 kW installation in Los Angeles, which will commission in early 2011. Since joining the Varick Street incubator, Rentricity has generated more than $500,000 of revenue and recently received a grant from the New York State Energy and Research Authority (NYSERDA) to provide system-wide assessments (at no cost) to New York State’s largest water systems including New York City. back to top

Principal: Frank Zammataro
info@Rentricity.com
rentricity.com

S.Crow

Founded in 2009, S. Crow creates proposals to set aside funds to enhance government revenue and protect government agencies in the event of breaches or violations of contracts. back to top

Founder: Steven Ludsin (Ludsin@gmail.com)

SocialAmp

Social Amp bridges social media and e-commerce to deliver social commerce solutions at scale. The Social Amp Platform allows online retailers to instantly socialize their sites with simple social tools (plug-ins) powered by open social clouds like Facebook’s Open Graph. Since its founding in 2008, Social Amp has attracted clients including Levi Strauss, 1-800-Flowers and Discover Card. back to top

Founders: Matt Sunbulli (Matt@socialamp.com); Alex Chang (Alex@socialamp.com)
socialamp.com

Sollega

  
Founders: John Humphrey (John@Sollega.com); Elie Rothschild (Elie@Sollega.com); George Schnakenberg (George@Sollega.com)
sollega.com

Synthezyme

Founders: Frank Shinneman (fshinneman@SyntheZyme.com); Richard Gross (RGross@poly.edu)

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