The explosion of iPhone’s app store, Facebook, podcasts, Wii, Twitter, and user-generated content sites like YouTube signal the 21st century's decisive triumph of digital media over analog. Scholarly theories have paralleled their meteoric rise, as has the creation of academic programs claiming authority in the field of new media. Still, few of those programs have united theory and practice the way NYU-Poly has.

PHOTO BY CRISTINA ULERIO, IDM '13

That blend of theory and practice defines our BS program in Integrated Digital Media. It's what we mean by "integrated" -- the powerful combination of cutting-edge technology, creative mastery, and critical thinking. As the second oldest private institute of technology in the country, we know how to support such a mix, and we hope you take advantage of our expertise and resources. Just take a peek at our Brooklyn Experimental Media Center (BxmC) and the CITE Game Innovation Lab to see the exciting work we're developing.

The major in Integrated Digital Media is found in the Department of Technology, Culture and Society.

Our facilities and technical resources are dedicated to advancing the field of digital media, and we encourage you to use them to that end. Our labs support:

• Digital video and audio production and post-production;
• 2D and 3D interactive design and programming;
• Single- and multi-player game development; and
• Experimental interfaces and the web development.

You can expect to spend time at the lab both individually and as part of small teams, since digital productions are often the result of multiple collaborations. You’ll create professional-quality studio and field productions under the direct supervision of senior faculty and, when appropriate, leaders in allied fields. In fact, some projects require partnerships with other institutes and firms, giving you access to professional TV and radio production rooms, as well as multimedia and specialized communication facilities.